Cheekiness meshes well with her cabaret heart. "I want blood, guts, and angelcake/I'm gonna puke it anyway," she trills in a semi-operatic moment. Sexual politics play a large role thematically, and Diamandis' voice is among the most interesting in the genre right now. But the record is tempered with biting, brash wordplay and unique arrangements that are probably a bit outside the grasp of mainstream U.S. Where 2010's Family Jewels had a more narrow appeal, peppered with art-rock and new wave flavors, Electra Heart is more mainstream, featuring people who've also collaborated with Katy Perry, Madonna, and Lana Del Rey. Recalling the first wave of female singers who put sharp edges on danceable, pop-rooted music-like Lene Lovich and Kate Bush-Diamandis sinks her canines into the frothy "Bubblegum Bitch" as both an opening salvo and a warning. It's a tune so sticky and hooky that the word "assault" seems appropriate. Related videos below and for more great content featuring your favorite artists, sign up for Fuse+ to access all our videos.The opening track on Electra Heart-the second full-length by Welsh singer Marina Diamandis and her band-kicks things off with a well-placed pointy-toed boot. It was released on 27 April, 2012, by 679 Artists and Atlantic Records. Eleven videos later-over the course of which fans saw the singer go blonde, shower with male models and eat the saddest meal ever-Marina is killing off the character with a final swan song, aptly titled "Electra Heart." Its video is a collection of clips from the 11 others, but with one concluding addition: Marina's long hair has returned and, thus, so has Marina. Electra Heart (2012) is the second studio album by Welsh Singer-Songwriter Marina Diamandis (then known by the Stage Name of Marina And The Diamonds). Marina debuted her Electra Heart alter-ego exactly two years ago (yes, to the day) via a music video for ballad "Fear & Loathing," in which she chopped off her long, brunette locks signifying her transformation. "Goodbye, Electra Heart!" she added with a tweet. But she's leaving the past behind with a retrospective music video for "Electra Heart," a never-before-released track (.which, despite its title, wasn't included on the LP of the same name). Welsh singer-songwriter Marina & the Diamonds has killed herself, sort of.įor her sophomore album Electra Heart, the 27-year-old artist adopted a character of the same name, which, she explained to Fuse, helped her write songs that "have elements of life experiences, but also elements of imagination." It worked: The LP became her highest-charting record yet, hitting No.
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